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Biggest Change in U.S. Diet: Drop in Soda

SodaThe New York Times ran a very prominent piece titled “The Decline of ‘Big Soda,’” and it represents an advancing of the ongoing discussion around soda and obesity in the U.S.
The piece opens by documenting how various soda tax proposals have failed, however “even as anti-obesity campaigners… have failed to pass taxes, they have accomplished something larger. In the course of the fight, they have reminded people that soda is not a very healthy product. They have echoed similar messages coming from public health researchers and others — and fundamentally changed the way Americans think about soda.”

Indeed, the NYT states: “Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline.”

Back in 2012, Harvard’s School of Public Health released its fact sheet on “Sugary Drinks and Obesity.” Among its conclusions: “Rising consumption of sugary drinks has been a major contributor to the obesity epidemic. A typical 20-ounce soda contains 15 to 18 teaspoons of sugar and upwards of 240 calories. A 64-ounce fountain cola drink could have up to 700 calories. People who drink this ‘liquid candy’ do not feel as full as if they had eaten the same calories from solid food and do not compensate by eating less.”

Perhaps most incredibly, according to the NYT: “The drop in soda consumption represents the single largest change in the American diet in the last decade and is responsible for a substantial reduction in the number of daily calories consumed by the average American child. From 2004 to 2012, children consumed 79 fewer sugar-sweetened beverage calories a day, according to a large government survey, representing a 4 percent cut in calories over all. As total calorie intake has declined, obesity rates among school-age children appear to have leveled off.”
The reports follow a Wall Street Journal op-ed by Muhtar Kent, chairman and CEO of Coca-Cola Co. He stated, in part: “I am disappointed that some actions we have taken to fund scientific research and health and well-being programs have served only to create more confusion and mistrust. I know our company can do a better job engaging both the public-health and scientific communities—and we will.”

“By supporting research and nonprofit organizations, we seek to foster more science-based knowledge to better inform the debate about how best to deal with the obesity epidemic. We have never attempted to hide that. However, in the future we will act with even more transparency as we refocus our investments and our efforts on well-being.”

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About 108 million people in the U.S. have at least one chronic disease such as heart disease, diabetes, asthma, hypertension or osteoarthritis.
What I live for is my life is my family. My wife is a strong believer of “real foods”, eating healthy and exercising. I thought I already had a head start regarding healthy living before meeting Dr. Gianforte. I was correct, but she explained to me that wise old tail about eating right and exercising just wasn’t enough. Sleep, posture and how your internal body works, all have to be in sync for optimum results. I learned quite a few fun facts about my daily routine and how I can change the…
We are always interested in offering activities and programs that improve wellness and overall wellbeing for our employees, so when Kay contact me about the what Finishline Wellness has to offer we were very interested! We had a very positive response to the chair massages and nutrition lunch and learn. I think that everyone involved benefited from it! Thanks!
Kay was very helpful with setting up the event. I had many options on the topic and they were very flexible with the date and time.
To Kay, Ashley, and Lori, Prior Lake State Bank would like to thank Finish Line Chiropractic for coming into our bank and providing free massages to our staff! Lori and Ashley did a wonderful job in providing a relaxing break from the daily routine. We would welcome them back as soon as possible. Thank you very much!
In the fall of 2012, Dr. James came to my company for a lecture about food, wellness and toxicity. AsianCircle, an employee resource group, brought him in to educate us in the fall 2012. They were so impressed with the talk and feedback from the employees that they invited him back for a follow-up lecture in May of 2013 during the annual Asian-Pacific American Heritage Month (APAHM). During the month of May, AsianCircle invites different doctors & professionals to talk about different topics on …
Finish Line’s team is simply fantastic. Their presentation was informative, humorous and delightful. The shakes they provided were absolutely delicious. We have had many other speakers in our office, but Finish Line was something special. Our employees were engaged like I have never seen them before! I would highly recommend your next wellness presentation to be by Finish Line. They are a highly professional and intelligent group of people!
I have been working with Kay Grobel for about two years. In that time, I’ve witnessed Kay adapt into the best chiropractic and wellness marketing director I have even seen. My practice has shown remarkable growth that has been sustainable and continual since day one. She has an incredible personality that makes her approachable and fun to work with. She is a great representation of what true wellness is all about. I would recommend anyone in need of chiropractic or wellness marketing go t…
Kay was very helpful with setting up the event. I had many options on the topic and they were very flexible with the date and time. Jeff came and did his presentation which was very well planned out and I received a lot of very positive feedback. They brought sandwich wraps, healthy snacks, and water for everyone. I had to leave a few minutes before the end of the presentation, but I was told that people really liked it. The one thing was at the end, I believe just his last few slides promoted…

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